Annual Streams by Territory (2025) — Focus Market Overview

Total streams across all DSPs. Primary and secondary focus markets highlighted.

Primary focus market

Secondary focus market

Other territory

Key insight: The six primary focus markets (NL, FR, DE, TR, BE, CH) account for 1.83 million streams — 59% of Thomas Azier's total global streaming activity. Adding secondary markets (AT, PL, CZ, GR) brings this to 67%. This is a genuinely European artist with an audience concentrated in exactly the territories targeted by this plan.

Year-on-Year Growth in Focus Markets (2025)

Percentage change vs. 2024, all DSPs

Key insight: Every single focus market is growing — without any coordinated international marketing campaign. Belgium (+83%) and Germany (+54%) show the strongest momentum. Structural support would accelerate what is already happening organically.

Geographic Distribution of Streams (2025)

Share of total streams by region

Key insight: Over two-thirds of Thomas Azier's audience is European. Unlike many Dutch pop artists whose streaming is dominated by the US or global algorithmic plays, his audience is rooted in specific European territories with real cultural connections.

Monthly Streaming Trends — Primary Focus Markets (2025)

All DSPs combined, monthly streams per territory

Key insight: All primary markets show stable-to-growing trajectories through 2025. The Netherlands and France lead consistently, with Germany showing a notable acceleration in the second half of the year — reaching its highest monthly totals since the Rouge era. This upward momentum coincides with early PANORAMA activity and confirms the timing of this application.

Secondary Markets — All-Time European Streams

Cumulative streams across all DSPs

Key insight: The four secondary markets have generated over 375,000 European streams combined, with Poland (637K) and Czech Republic (133K) showing particular strength. These are territories where Thomas's genre-defying work aligns with growing festival and venue support for interdisciplinary artists.

Spotify Audience Profile

Age distribution, 2025

Key insight: Thomas Azier's core audience (23–44) represents 68% of listeners — a culturally active, high-engagement demographic with disposable income for live shows, vinyl, and cultural experiences. This is an audience that attends festivals, reads editorial content, and discovers music through trusted channels rather than algorithmic chance.